This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion.

Ease of Use (Draw)  Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  
Instapage features a unique feature known as the “Instapage squeeze page” which essentially grabs email addresses from potential leads by offering them something valuable in return. You can alert your website visitors of important information such as newsletters, whitepapers, case studies, webinar information, or video links in return for their email capture. Instapage splash pages are essentially Instapages version of landing pages which allow you to engage with and persuade your visitors to interact with different parts of your website. 
Ease of Use (Draw)  Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  
LeadFox is a powerful integrated marketing software solution specially designed for small to mid-size businesses in advertising, email marketing, and on landing pages, building banners, and pop-ups. Mostly the software is used by agencies and freelancers in order to provide design, copywriting, and marketing strategy-building services to multiple companies around the world. Just like other it also offers a drag and drops WYSIWYG landing page creator that helps marketing professionals to create and edit the pages without any technical support easily. It also allows businesses and organizations to create banners and pop-ups that can be deployed on their site or blog. LeadFox also automatically captures all the leads that are generated through different sources and syncs them with the integrated CRM solutions that help them to centralize all the data at one place and quickly streamline marketing activities. There is also has a feature that enables marketing teams to create email campaigns and easily track their effectiveness using several parameters. Unlike most of the similar solutions, it also offers a module to create A/B tests for email campaigns to compare their success rates. The most interesting fact about LeadFox is that it introduces a user dashboard feature that displays key performance indicators and allows users to track all their activities through a single table. LeadFox other prominent feature includes lead generation, customizable CTAs, dynamic content, document publishing, forms management, user interaction tracking, and complete brand management, etc.
ClickFunnels is probably one of the most popular Leadpages alternatives that many business owners use primarily due to the fact that it is one of the only software options out there that provides a robust feature set that can rival Leadpages in Its capabilities. With ClickFunnels, you can accomplish a variety of tasks related to the creation of your landing page and more general social media marketing tasks.  

A premium landing page combined with a well-designed sales funnels and high-quality multimedia content is what customers across virtually every market are interested in right now. Make sure that your business website or product landing page has that extra edge by using our helpful tips and advice to direct your brand or company in the direction that you want it to go in. 
There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
You can also use ClickFunnels as a way to upsell other books that you may have in your catalog. ClickFunnels provides a dedicated upsell page that you can use to integrate special product offers and book deals that may not be available anywhere else. The best part about it all is that all of this is achieved through using your initial landing page. 
Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.
A word about ‘average results’: your conversions are dependent on a lot of different factors: your copy, your design, your offer, the market you’re making the offer to, so we’re not guaranteeing you any minimum level of conversions when you use a Convertri page.  Our test which yielded 25% better performance was done across 100 clicks to each page in the Paleo niche.  Will you get equivalent results?  We don’t know.  What we do know, and what we guarantee 100%, is that your pages when built in Convertri will load faster than almost any other equivalent page on the internet, giving you a better customer experience, and this often leads to better conversions (see: Quicksprout, eConsultancy, Forbes, Hobo-Web) – and that can only be a good thing.

In addition to providing numerous pre-designed templates, both Leadpages and Unbounce come with easy to use drag-and-drop landing page editors. And each of them supports a wide range of customization options. Their individual layouts, however, are quite different since Leadpages offers a column-based drag-and-drop editor, while Unbounce comes with a pixel-precise one.   

Leadpages includes a lot of extras that fill out the customer experience universe including a countdown timer so your pages automatically expire, automatic SMS text messaging for lead generation, and Center, a Zapier-like automation that lets you pull data from one connected app and push it to another. Center only has a few connections now, but it’s worth exploring if you don’t have another marketing automation tool in your arsenal. 
Instapage is the most powerful landing page platform that is specially designed for teams and agencies. It is also known as a leader in post-click optimization that maximizes conversions for advertisers and marketers by allowing them to create and personalize post-click experiences at scale quickly. With the help of this solution, marketers can easily build personalized post-click experiences and update them with just a click. With more than one million landing pages at an average conversion rate of over 22%, Instapage is helping up to 15,000 customers around the world in order to capture more value from their campaigns. The platform has five amazing tools that deliver an end-to-end solution such as landing page builder, integrations ecosystem, advanced level publishing tools, optimization, and analytics system, and a team and client collaboration layer. Instapage also offers collaboration solution for streamlining the design review process that makes it better than others. One of the most interesting facts about this tool is that it offers more than 80 professionally designed templates, and the user can easily choose and modify each one without any limitation. Instapage also includes core feature such as group page into campaigns, lead-generation dashboard, heat maps, A/B testing, publish to multiple domains, and much more.

With this offer you Save $411 Annually on Standard Account plus you will get Page Importer feature. Normally you pay $59/month (for standard account) + $37/month (for page importer). This offer is best for those who want to build all their funnels and pages on Convertri and not worry for monthly costs for a year. You also get to try this offer for 30days and if you do not like then contact [email protected] for full refund. 


If you’re an online coach or lifestyle assistant, webinars can be a great way for you to increase the number of loyal students and sign-ups that you get. With ClickFunnels, you can easily make a high-quality webinar funnel which will allow you to retain customers and regular students who will attend your classes so that you can increase your overall sales and conversion ratings. Depending on the type of product that you’re marketing and your target audience, a webinar can be a really good way for you to boost your overall visibility and audience without putting in too much work or money. 
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Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
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