Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here: 

Marketers don’t have to worry about learning coding to get the landing page right. Instapage provide seamless integration with CRM tools, social, email marketing and other optimization tool, so that the marketer doesn’t have to worry about keeping too much of information stored in different tools. Just integrate and you are good to go. Currently, Instapage supports integration of more than 20 marketing tools. Instapage also camouflages your website so that the functionalities work like just your own website.
Like LeadPages, but specifically designed for WordPress sites. Again. Thrive hooks into WordPress and allows you to create highly customized landing pages, along with their specific Thrive Leads plugin. Thrive Leads is a two-step opt-in plugin that mimics the beneficial functionality of the LeadBox. If you’re too attached to WordPress or your existing blog to migrate to a LeadPages site, this option is perfect for you.
The number of templates and features are huge. Through them, you can create unlimited landing pages according to your needs.  there is a feature available on Unbounce from which you can manage multiple clients through a single account which is really cool. The loading time to load your pages can be reduced 99.99% through Unbounce which means your landing pages will load instantly.
With Instapage splash pages, you can add combinations of videos, texts, music, and other sorts of media related to your product or brand on your landing page. Instapage’s splash page will then instantly redirect your visitors to the homepage of your website or any other page that you specified during the creation of your splash page. With Instapage, you can expedite the entire email capture process with ease and simplicity. Instapage also offers a sales page features which will allow you that you can use to create premium looking landing pages that will help you sell products and merchandise. 
This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion.
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.

If you’re a small business owner or entrepreneur who wants to boost their online presence, there are several options available to you besides Leadpages. Thanks to developments in technology and the internet at large, there are now several software options that you can choose from when it comes to creating the perfect landing page for your website. 
Customer relationship management (CRM): Close.io, HubSpot, Agile CRM, Capsule CRM, Bizible, LeadSquared, Follow Up Boss, Mirabel’s Marketing Manager Hubspot CRM, Solve CRM, Salesforce, Infusionsoft, Microsoft Dynamics CRM, OnePageCRM, Outleads, Pipedrive, Automational, Base, Pipeline Deals, speak2leads, Stream, SugarCRM, Zapier, Zoho CRM, Hatchbuck

Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc.
Landing pages are an excellent way to let the designers and marketers think out of the box. Splash page informs the visitors about the exclusive launch, it contains the mix of texts, videos, or gamification or music to entice the visitors to explore the rest of the page. In a way, splash pages act as some interaction between the website and the users. Some splash page automatically redirects the visitors to the home page of the website, or some will require the visitor to click on the home page button.
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 
Like LeadPages, but specifically designed for WordPress sites. Again. Thrive hooks into WordPress and allows you to create highly customized landing pages, along with their specific Thrive Leads plugin. Thrive Leads is a two-step opt-in plugin that mimics the beneficial functionality of the LeadBox. If you’re too attached to WordPress or your existing blog to migrate to a LeadPages site, this option is perfect for you.
You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.
Convertri Lifetime Deal was the best thing... while it lasted. Now it is not available anymore - and no chance of it ever coming back. However this ONETIME ANNUAL DEAL is next best to help you kickstart your online business eg. Local Businesses, B2B Lead Generation, Information Products, Coaching/Consulting, Ecommerce, Network Marketing, Blogging or Affiliate Marketing, etc.
Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.
An example of this would be promoting a call-to-action to sign up for a free Skype consultation but instead, the customers are redirected to a page that offers paid photos. Consistency is the best way to retain high-quality leads that may very well bring you tons of business in the future so make sure that all of your content is related when promoting your landing page. 
Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc.

Page Editor (Winner: Unbounce)  Leadpages provides a simple Standard Builder for static editing and a Drag-and-Drop Builder for extensive customizations.  The Unbounce drag-and-drop editor outshines Leadpages’ in functionalities.  The Leadpages Standard Editor is the best when it comes to simplicity.  The Unbounce Drag and Drop Editor might seem complex because of its advanced functionalities.  Although Leadpages’ Drag-and-Drop Editor supports a wide array of tweaks, Unbounce provides more functionalities.  Unbounce wins because it supports holistically advanced editing.  
All these without analytics won’t be good, right? Instapage provides analytics for A/B test campaigns and running campaigns to make your numbers strong. To coherently assemble and accumulate the ever pouring data into the art of analytics is something that Instapage specializes in. Important metrics such as view conversion rates over time, view conversion vs unique visitors have been added in the analytics dashboard to help users set benchmarks and review them.
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