There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
If you’re just starting your business, capturing leads is a very important factor that will play a critical role in how successful your business becomes over time. Leads are basically thoroughly vetted customers who have a verifiable interest in your company or product before they even visit your website based on internet browsing behaviors and other related information. Traditionally, lead generation and capturing were exclusive to email marketing and newsletter signups. Thanks to social media and other avenues available on the internet, those days are long over. 
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Imagine how frustrating an experience would it be if your prospective lands on your website after clicking on the ad that said you will provide him “x” and he starts searching for it on your website. Meeting our potential customer’s experience is one of the reasons why landing pages came into existence. To reduce the bounce rates, marketers who are using landing pages should use match the search intent of the visitor through the landing page. Unlike 2008, where codes were required to create a site consistent with the website that would direct the visitors to land on, we have a simple platform to set up and manage our PPC landing page in an efficient and persuasive manner.
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Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.
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Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers.
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Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan


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Landing page platforms give you the tools to build your lead capture pages, but getting those pages connected to your site and preserving a seamless user experience can be tricky. It takes a certain level of skill and administrative access to dig around in the DNS directory of your domain host. In case you needed another layer of complication, the hosting service works as your website’s mailing address on the internet, so if you make a mistake in these files, your site will go down.

SE Ranking offers different payment plans that are priced depending on the frequency of ranking checks and how long your subscription period will be. If you are unsure about which subscription package is ideal for your business, SE Ranking’s has a price calculator available on their website that you can use. https://seranking.com/subscription.html   Optimum – from $18.60/month

Because you can create the landing page as a regular page on your WordPress site, you easily customize the link to your website without people knowing it’s from Thrive. Example : I can have myonlinebizjourney.com/sample as opposed to myonlinebizjourney.leadpages.com/sample which is something I commonly see with LeadPages. Honestly, I have not tested to see if these 2 link format types affect conversion but in case I am doing a live video and I want to send someone to the page, I can just give them the simpler link without having to shorten it using bit.ly or anything like that.
Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too.
Ask your developers or whoever has access to your hosting provider’s site to add a CNAME (custom domain name) record to your site. This is a one-time setup for each subdomain. For example if you have www.buy.yourdomain.com for a landing page, and then you want to set up another one called www.sell.yourdomain.com, you’ll need a new record for each of those pages (one for “buy” and one for “sell”)
Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
In addition to providing numerous pre-designed templates, both Leadpages and Unbounce come with easy to use drag-and-drop landing page editors. And each of them supports a wide range of customization options. Their individual layouts, however, are quite different since Leadpages offers a column-based drag-and-drop editor, while Unbounce comes with a pixel-precise one.  
Unbounce vs LeadPages – which one can help you create more effective landing pages? A landing page also known as “lead capture page” or “destination page” is a common term in digital marketing, it is a standalone webpage particularly designed for marketing or advertising purposes. It is simply a page where a visitor can land on in response to a search engine result or an online advertisement.
There are more than 14,000 customers are using Unbounce currently and Unbounce is constantly improving itself so that you will get a better experience. You can create landing pages and along with that you can also perform a split test, customize landing pages and track your campaign’s performance. It is one of the fastest page builder software in the world 

Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc.
Ready-made templates make landing page building faster and easier. Although you can start building a landing page from scratch, it’s easier to use a top-notch landing page template that just needs a little fine-tuning.  Knowing the number and quality of templates provided by each landing page builder will assist you in selecting the best landing page tool for your business. 

LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.


Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Leadpages offers Center, which builds some of those automatic connections from one application to another, but integrations here are limited. You’ll find lots of Leadpages integrations and connections on their Integrations page, but watch out. If you read the fine print, some of these options are listed as “compatible,” meaning they’ll sync with Leadpages, but might require a third-party connection.
Ease of Use (Draw) 	Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  

Like LeadPages, but lacks some of the unique features that make LeadPages as sought-after as it is. Still, the two major features are there; building landing pages and split-testing them. Instapage uses a drag and drop modular design, which allows it to streamline the code of your site to an amazing extent. Likewise, it makes swapping out elements for split-testing incredibly easy.
This saves a lot of time of users.  You can also manage multiple clients and campaigns at the same time on one account and also this feature allows multiple users. So that many users can work on the landing pages with one account. You can also archive and transfer accounts along with that you can organize client leads. You can also create group campaigns where you can include more than one campaign.
Overview  Leadpages was introduced in 2012. Leadpages essentially provides a straightforward, user-friendly framework for building and customizing stylish landing pages.  Leadpages offers a non-coding graphical editor. Leadpages allows users to integrate payments with their landing pages.  Unbounce was introduced in 2009 to help marketers with the conversion.  Apart from a drag-and-drop landing page builder, Unbounce comes with specialized on-site tools for conversion.  
Landing pages are an excellent way to let the designers and marketers think out of the box. Splash page informs the visitors about the exclusive launch, it contains the mix of texts, videos, or gamification or music to entice the visitors to explore the rest of the page. In a way, splash pages act as some interaction between the website and the users. Some splash page automatically redirects the visitors to the home page of the website, or some will require the visitor to click on the home page button.
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
While Leadpages is one of the leading software platforms that many business owners use to further their endeavors, it’s not the only option out there. One of the things that make Leadpages such an attractive piece of software is the fact that you can create entire webpages and monitor them with very in-depth analytics all in one place. Many software solutions out on the market geared towards small business owners require separate apps or programs to accomplish everything that Leadpages does in one single software application. 
One of the Best Leadpages Alternatives to grow your Email List is indeed the Thrive Architect. It comes with a wide range of options for users to easily build a page. It has buttons, icons, themes, templates and many more excellent features to offer. Users can easily and efficiently create an impeccable and attractive Landing page to get leads. When it comes to price, Thrive Architect is very affordable.
OptimizePress is a powerful software that allows you to create different types of pages such as landing pages, sales pages, and product funnels, as well as complete websites. It is a feature-rich solution that comes with all the leading tools that allow you to build marketing pages and sites using a simple live editor that enables you the changes you make to content in real-time. With the help of this solution, you can choose from more than 30 pre-built templates that can be easily edited in order to meet your needs. All pages and sites created in this platform are mobile responsive. One of the most impressive facts about this platform is that it offers more than 40 custom elements, from arrows, buttons and feature boxes to videos, images, audio players, and Facebook comments that helps you in further customization. Unlike Instapage and other leading page creating platforms, OptimizePress also integrates with a number of email marketing, analytics and membership platforms such as MailChimp, and Google Analytics that make more powerful. OptimizePress also includes core features such as real-time analytics, API, monitoring, campaign management, drag and drop interface, and much more.
Clickfunnels Pricing: Clickfunnels currently has a 14 day trial period for all their new customers. They provide a yearly subscription with 2 months free usage if the annual plan has been chosen. Clickfunnels also comes with monthly contracts options which can be canceled anytime you want. With all the features listed above, Clickfunnels comes at a price of $97 to get all the features of funnels at your fingertips.

A high-quality landing page could mean the difference between operating in profit or loss for your business or company. Landing pages are the first step in gaining access to vital information related to how visitors interact with your website and product. By creating a high-quality landing page that attracts potential clients to interact with your business, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, achieving that goal can be difficult. 
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:

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Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
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