A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time.
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Instapage started as ‘just’ a landing page builder, but now it calls itself a ‘post-click automation platform’. Now, I realize that’s a little jargony, but it does highlight that Instapage is more focused on creating dynamic, personalized landing pages that match your ads, rather than just creating one-off static experiences for all visitors. There’s a lot to like about Instapage’s functionality, but it’s also the most expensive tool on this list.
Clickfunnels Pricing: Clickfunnels currently has a 14 day trial period for all their new customers. They provide a yearly subscription with 2 months free usage if the annual plan has been chosen. Clickfunnels also comes with monthly contracts options which can be canceled anytime you want. With all the features listed above, Clickfunnels comes at a price of $97 to get all the features of funnels at your fingertips.
The Thrive Architect library has a store of 200+ page templates for endless customization options. The templates availed have a strong focus on increasing conversions. Their design flow aims to ensure that your visitors get to complete the action desired. That may include moving along a sales funnel or signing up to an email list. Nonetheless, there are templates with traditional content if you fancy them, with portfolio layouts, under construction, homepage and coming soon pages. The pages are fully customizable through the page builder.
Like LeadPages, but lacks some of the unique features that make LeadPages as sought-after as it is. Still, the two major features are there; building landing pages and split-testing them. Instapage uses a drag and drop modular design, which allows it to streamline the code of your site to an amazing extent. Likewise, it makes swapping out elements for split-testing incredibly easy.
You can also use ClickFunnels as a way to upsell other books that you may have in your catalog. ClickFunnels provides a dedicated upsell page that you can use to integrate special product offers and book deals that may not be available anywhere else. The best part about it all is that all of this is achieved through using your initial landing page.
Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
Ask your developers or whoever has access to your hosting provider’s site to add a CNAME (custom domain name) record to your site. This is a one-time setup for each subdomain. For example if you have www.buy.yourdomain.com for a landing page, and then you want to set up another one called www.sell.yourdomain.com, you’ll need a new record for each of those pages (one for “buy” and one for “sell”)
It uses two editors, a static editor and a column-based drag and drop (CDD) editor. Both editors are not easily customizable and do not offer much flexibility as the pixel-precise drag and drop editor. It doesn’t require any prior knowledge of coding before you can operate the tool effectively. It also has features that offer more control over how you relate with your customers. The large number of ready-made templates that LeadPages offer makes it stand out among other leading page builders.
The premium pack will allow a user to have one dedicated client account to separate your projects in Instapage. If you are creating a “Client” on your dashboard, then Instapage will separate your personal projects with other customers. Your client will be able to view your project as well. Users will also get full access to the team members with Phone, chat, and email support. They can also enjoy 5000 custom web fonts with expert design consultation from Instapage’s team.
Click funnel receives only email support if you are a regular email holder while the enterprise account holder gets priority phone support. LeadPages customers receive better support if compared. While regular members receive only email support, Pro members enjoy live chat and email support, and Enterprise members gets all three: Live chat, email and phone support.