There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 

Landingi is a simple yet powerful cloud-based end-to-end software solution for landing pages that allows users to create and modify landing pages using a simple drag-and-drop visual interface without any coding. It is an all-in-one solution and in which all the pages can be A/B tested, forms can be embedded to gathered data, and leads managed through the single inbox-style interface. Landingi is uniquely created by an expert team and suitable for businesses of all sizes. Its pull-and-drop interface landing page editor enables users to easily and quickly create custom landing pages without the need for a graphic artist, programmer, or any specialist knowledge. Elements such as text, images, and videos can be dropped into the main position on the page and forms can be added, as well as the design customized to suit existing branding. Unlike most of the similar platform, it also offers 100s of templates, and you can easily choose and modify each one without any limitation. All the landing pages can then be optimized using the A/B or A/B/X testing of any page elements that make it better than others. It stores all collected details in a centralized inbox, with form data presented alongside lead locations, and social media activity. CRM integration, email marking integration, popups, data filtering, and HTML editing these are also features of the solution.
The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups.
By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.  
Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.

Moreover, it lets you build a page from scratch by just using the drag and drop functions. You don’t necessarily have to know coding to create an awesome Landing Page. It has built-in templates for creating an attractive landing page. And not only the landing pages, you can also create other different pages like a sales page, webinar page, home page etc.
“I would like to commend Convertri on being the most advanced webpage building software ever created. It is idiot proof, and I am the idiot that proved it. Simply, an amazing piece of software... I would also like to applaud you for your enthusiasm about your business, you can tell this project is your baby, and you LOVE it. Proud to be a part of something extraordinary.”
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
SE Ranking offers different payment plans that are priced depending on the frequency of ranking checks and how long your subscription period will be. If you are unsure about which subscription package is ideal for your business, SE Ranking’s has a price calculator available on their website that you can use. https://seranking.com/subscription.html   Optimum – from $18.60/month 

Instapage features a unique feature known as the “Instapage squeeze page” which essentially grabs email addresses from potential leads by offering them something valuable in return. You can alert your website visitors of important information such as newsletters, whitepapers, case studies, webinar information, or video links in return for their email capture. Instapage splash pages are essentially Instapages version of landing pages which allow you to engage with and persuade your visitors to interact with different parts of your website. 
Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc.
Checkboxes – we’ve granted checkboxes new and shiny powers to talk to autoresponder tags! This means that from now on, you can use checkboxes to segment leads, or let them choose from multiple bump sales, not just one. Assign tags in the Properties panel, and your prospects will be tagged with all relevant tags when multiple checkboxes are checked.
Like LeadPages, but designed around speed more than on flexibility. You may not have all of the various dozens of options, hundreds of templates, and piles of features you get with other programs on this list. On the other hand, you have a site builder than can go from a new project to a live page in minutes. That’s counting upload times. It has a monthly or annual fee, but it’s very reasonable, at $300 for a year.
My biggest problem with leadpages and instapage is they are super expensive. For someone starting to start out on a shoestring budget, lots of times those aren’t great options. I personally tried LeadSanity.com and it works great for me. They certainly aren’t as feature-rich as the other guys, but they have a free version and their paid accounts are cheap as hell. Just my two cents.
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:

It includes apps like list builder which creates different attractive popups to capture the emails of leads. Allso, it has a heat map to let you know where your visitors are clicking or not clicking. Besides these two apps, SumoMe has tons of other useful apps. This plugin is very easy to use with its drag and drop page builder. It has a straightforward interface which helps users easily create pages.


Like LeadPages, but focused more on templates and modular drag-and-drop building than the additional features. You can implement a welcome gate, you can use two-step opt-ins or three-step signups, and you have an image editor build into the system. On top of all of that, it has a bunch of bundled in analytics, giving you more data than most of the other programs on this list. They also have a 60-day money back guarantee, which is twice as long as most of the rest. They also have an unlimited annual license for $200.
Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.
It includes apps like list builder which creates different attractive popups to capture the emails of leads. Allso, it has a heat map to let you know where your visitors are clicking or not clicking. Besides these two apps, SumoMe has tons of other useful apps. This plugin is very easy to use with its drag and drop page builder. It has a straightforward interface which helps users easily create pages.
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