No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
Landing pages are an excellent way to let the designers and marketers think out of the box. Splash page informs the visitors about the exclusive launch, it contains the mix of texts, videos, or gamification or music to entice the visitors to explore the rest of the page. In a way, splash pages act as some interaction between the website and the users. Some splash page automatically redirects the visitors to the home page of the website, or some will require the visitor to click on the home page button.
Digital marketing can be very exciting to work with minus the tools that needed to be worked on a daily basis. Implementing your marketing campaigns in different sets of tools can be very cumbersome. Thankfully, Instapage’s standalone integration page allows the users to locate and manage all the standard integrations in a page. Tools like Mailchimp, WordPress, ActiveCampaign, GoToWebinar, are some of the important ones that Instapage supports.
The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 
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