If you have a service to market, a product to sell or an event or webinar to host, then Clickfunnels will be a great host that will make email marketing and landing page creation incredibly simple for you. However, if you are a PPC marketer, interests lie in building landing pages primarily and already have an email marketing platform, you will get more clicks for your ads through Instapage.

Instapage started as ‘just’ a landing page builder, but now it calls itself a ‘post-click automation platform’. Now, I realize that’s a little jargony, but it does highlight that Instapage is more focused on creating dynamic, personalized landing pages that match your ads, rather than just creating one-off static experiences for all visitors. There’s a lot to like about Instapage’s functionality, but it’s also the most expensive tool on this list.
If you have a service to market, a product to sell or an event or webinar to host, then Clickfunnels will be a great host that will make email marketing and landing page creation incredibly simple for you. However, if you are a PPC marketer, interests lie in building landing pages primarily and already have an email marketing platform, you will get more clicks for your ads through Instapage.
For instance, Leadpages and Unbounce are scored at 8.5 and 9.0, respectively, for general quality and performance. Likewise, Leadpages and Unbounce have a user satisfaction rating of 100% and 97%, respectively, which reveals the general satisfaction they get from customers. Better yet, get in touch with a regular customer of the software and solicit their feedback regarding the software in question.
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
The landing pages are extremely useful for webinar registrations and it also stores the information of the visitors like their name, email, phone number etc. Till date, Instapage is the best alternative to LeadPages as the creation of a landing page is a manageable task through it. It also provides a seamless integration with the optimization tools and the CRM tools.
There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
The premium pack will allow a user to have one dedicated client account to separate your projects in Instapage. If you are creating a “Client” on your dashboard, then Instapage will separate your personal projects with other customers. Your client will be able to view your project as well. Users will also get full access to the team members with Phone, chat, and email support. They can also enjoy 5000 custom web fonts with expert design consultation from Instapage’s team.
Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.

Wishpond is a complete marking and lead generation software solution that empowers users to attract, manage, and nurture leads in order to increase conversion rates. The platform includes applications to create multiple types of contests and promotions that help to catch the attention of prospective leads. Unlike other, it also offers simple drag-and-drop landing page builder with dozens of responsive templates that allows all its users to produce professional web pages, regardless of their level. User can easily customize its every template with different themes, colors, and fonts. With the help of this, users can be also able to create a variety of site popups and forms with its templates that make it better than others. There is also has a feature that helps that allow users to embed forms on websites, blogs, and Facebook pages. Wishpond’s lead database includes dynamic lead scoring and list segmentation that can be used to target email marketing better. Its other prominent feature includes custom CSS and JavaScript, Salesforce integration, lead activity timeline, website popups, and built-in captcha, etc.
The platform also has context-sensitive menus. Whenever you click on an element, the settings and options compatible with it will be displayed on the side. This feature will give you a lot of control over the design of your pages. To reveal advanced control options, expand the advanced builder sections. You will find cool features such as padding and margin properties, animation effects, and mobile responsive features among others. If there are elements that distract your mobile user’s site, you can choose to disable from this view to ensure that your pages deliver the best experience to all users.
The platform also has context-sensitive menus. Whenever you click on an element, the settings and options compatible with it will be displayed on the side. This feature will give you a lot of control over the design of your pages. To reveal advanced control options, expand the advanced builder sections. You will find cool features such as padding and margin properties, animation effects, and mobile responsive features among others. If there are elements that distract your mobile user’s site, you can choose to disable from this view to ensure that your pages deliver the best experience to all users.
You can trust Unbounce with your data because it has tools to secure it and also you can create the landing pages around the clock. You can use Unbounce by phone, desktop, and Windows. It has an automatic SSL encryption which keeps your data secure. The speed is very high to create landing pages. There are four data centers available in Unbounce. You can test and visit campaigns without using your data.
If you’re serious about taking your business to the next level, you will need to use one of the landing page software solutions listed in this article because they make the entire process much easier. Adding visually rich content is also very important when creating a landing page because without customers will easily get bored and click off of your website. Use all of the information in this article to help you select the best digital marketing software option for your business so that you can create optimized landing pages that provide you with high conversion rates. 
Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc.
Moreover, it lets you build a page from scratch by just using the drag and drop functions. You don’t necessarily have to know coding to create an awesome Landing Page. It has built-in templates for creating an attractive landing page. And not only the landing pages, you can also create other different pages like a sales page, webinar page, home page etc.
If you’re an online coach or lifestyle assistant, webinars can be a great way for you to increase the number of loyal students and sign-ups that you get. With ClickFunnels, you can easily make a high-quality webinar funnel which will allow you to retain customers and regular students who will attend your classes so that you can increase your overall sales and conversion ratings. Depending on the type of product that you’re marketing and your target audience, a webinar can be a really good way for you to boost your overall visibility and audience without putting in too much work or money. 
This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion. 

Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 
Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow. 
The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 
The premium pack will allow a user to have one dedicated client account to separate your projects in Instapage. If you are creating a “Client” on your dashboard, then Instapage will separate your personal projects with other customers. Your client will be able to view your project as well. Users will also get full access to the team members with Phone, chat, and email support. They can also enjoy 5000 custom web fonts with expert design consultation from Instapage’s team.
Imagine how frustrating an experience would it be if your prospective lands on your website after clicking on the ad that said you will provide him “x” and he starts searching for it on your website. Meeting our potential customer’s experience is one of the reasons why landing pages came into existence. To reduce the bounce rates, marketers who are using landing pages should use match the search intent of the visitor through the landing page. Unlike 2008, where codes were required to create a site consistent with the website that would direct the visitors to land on, we have a simple platform to set up and manage our PPC landing page in an efficient and persuasive manner.
One more time just to be clear: The income and earnings here are based on Mosh’s actual results. I want to be very clear, there is no such thing as a way to get rich online without putting in work or effort. Mosh's results are not typical because most people do not take their online business seriously like Mosh did. The results that you get from Passive Profit Builder are going to largely depend on your own personal level of effort and determination.
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