There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
My biggest problem with leadpages and instapage is they are super expensive. For someone starting to start out on a shoestring budget, lots of times those aren’t great options. I personally tried LeadSanity.com and it works great for me. They certainly aren’t as feature-rich as the other guys, but they have a free version and their paid accounts are cheap as hell. Just my two cents.
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The premium pack will allow a user to have one dedicated client account to separate your projects in Instapage. If you are creating a “Client” on your dashboard, then Instapage will separate your personal projects with other customers. Your client will be able to view your project as well. Users will also get full access to the team members with Phone, chat, and email support. They can also enjoy 5000 custom web fonts with expert design consultation from Instapage’s team.
The prospects who saw but didn’t see the offer, etc. And like that will help you send personalized mails to prospects concerning their behavior in the entire webinar session. If the prospect is making a purchase, then Clickfunnels takes care of the billing too. So, we can say that Clickfunnels got you covered throughout the entire process and you don’t have to worry about a thing!

Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan


Pros: I tried ClickFunnels and was completely lost most of the time plus, I didn't "get" all the little boxes you have to work within. After buying Convertri, I was able to figure it out so quickly that I was up and running in hours and using it to make all the pages on my Wordpress sites. Pages load like lightning and that's critical these day with our short attention spans. I've been happy from the first day and remain delighted that I was one of the lucky Charter members.

Landing page platforms give you the tools to build your lead capture pages, but getting those pages connected to your site and preserving a seamless user experience can be tricky. It takes a certain level of skill and administrative access to dig around in the DNS directory of your domain host. In case you needed another layer of complication, the hosting service works as your website’s mailing address on the internet, so if you make a mistake in these files, your site will go down.
There are more than 14,000 customers are using Unbounce currently and Unbounce is constantly improving itself so that you will get a better experience. You can create landing pages and along with that you can also perform a split test, customize landing pages and track your campaign’s performance. It is one of the fastest page builder software in the world
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.
The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.
Apart from the feature to create a landing page from scratch, Unbounce also offers over 125 handcrafted samples designed by their team, to aid you in building your landing page faster and easier. The templates are integrated with features that will help your landing page covert. You just need to do some minor fine-tuning after selecting the template that’s best for you. This is made easier with the drag and drop interface which allows you to drag and drop elements that you need to add or remove.
As long as you take the time to do the proper amount of research, you should have no problem creating a high-quality landing page that will help you retain customers and boost your overall visibility. Take your time to really figure out what your customers want most from your particular product or business and then create digital marketing content surrounding their interest.
There are more than 14,000 customers are using Unbounce currently and Unbounce is constantly improving itself so that you will get a better experience. You can create landing pages and along with that you can also perform a split test, customize landing pages and track your campaign’s performance. It is one of the fastest page builder software in the world
Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too. 

Pros: Convertri makes building landing pages and funnels fun and easy. It uses drag and drop, which makes everything so much faster to design. Support and development is good; their FB user group gets daily posts and replies by the founders. I would absolutely go with Convertri over Clickfunnels or Kartra, and not just for the price, but for ease of use and quality of support. The learning curve is minimal for non-techies. No page builder is perfect, but Convertri is the best I've found.

Like LeadPages, but specifically designed for WordPress sites. Again. Thrive hooks into WordPress and allows you to create highly customized landing pages, along with their specific Thrive Leads plugin. Thrive Leads is a two-step opt-in plugin that mimics the beneficial functionality of the LeadBox. If you’re too attached to WordPress or your existing blog to migrate to a LeadPages site, this option is perfect for you. 

By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.  
By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.  
Bestseller book funnel starts with an online free video demo of the ebook that you are selling. Authors can make use of Clickfunnels to make more money and do some upselling as well. If you have two or more books to sell then, you can use Clickfunnels’s upsell page and create a page for upselling. After capturing the prospects to the landing page, Clickfunnels cleverly pulls them to the upsell page and attach two or more books to sell at a price that would look enticing to the visitors.

Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.


Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow. 
Pros: I have enjoyed the relative ease of on-boarding into Convertri from other popular page editors that were difficult to use and expensive. Since I tend to "play with " a product before referring to the Tutorials, I discovered many procedures for fairly easy to navigate and create. Clearly, the benefit that I value most with Convertri is customer support. I say this because on many occasion I contact them and their system consists of immediate reply, then follow up with more solutions to my problems. Have experienced that many times the issue involves a third -part such as the autoresponder company. They intercede and work with third-party on my behalf. Many other Customer Support would say it is Not here problem and send me in circles between them and the third-party provider. So, a technically always improving/upgrading software and customer support that care ( along with teams Tuesdays funny but informative report) makes me happy with Convertri.
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
As I said Leadpages alternatives – Instapage lets you build your landing page with it’s simple drag and drop technique, A/B Split test can also be done for your campaigns to see the performance of the campaign and then going ahead with it. A/B testing is an essential element to the digital marketer as we all know that only in a perfect world ALL of your visitors will get converted. To see how the campaigns perform by applying certain variation, like changing the image or changing the headline, we could see how the conversion rate vary.
With ClickFunnels, you can create several different types of sales funnels which will help you achieve your business goals in no time. ClickFunnels will enable you to obtain detailed information about your customers related to the amount of time that they spend on a particular webpage in addition to how well they engage with certain elements of your sales funnel and landing page. This is something that you don’t find in many other software options available on the market which is what makes ClickFunnels so unique. 
There are more than 14,000 customers are using Unbounce currently and Unbounce is constantly improving itself so that you will get a better experience. You can create landing pages and along with that you can also perform a split test, customize landing pages and track your campaign’s performance. It is one of the fastest page builder software in the world
While Leadpages is one of the leading software platforms that many business owners use to further their endeavors, it’s not the only option out there. One of the things that make Leadpages such an attractive piece of software is the fact that you can create entire webpages and monitor them with very in-depth analytics all in one place. Many software solutions out on the market geared towards small business owners require separate apps or programs to accomplish everything that Leadpages does in one single software application. 
It comes with a pixel-precise drag and drop editor which offers a lot of flexibility when building your landing page. It requires some prior knowledge of coding for you to operate it effectively, but once it is mastered it can be a very powerful tool, although it comes at a significantly higher price than LeadPages. Also, it has a lot of integration plugins, making it easy for you to link up with other platforms.
Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too. 

Imagine how frustrating an experience would it be if your prospective lands on your website after clicking on the ad that said you will provide him “x” and he starts searching for it on your website. Meeting our potential customer’s experience is one of the reasons why landing pages came into existence. To reduce the bounce rates, marketers who are using landing pages should use match the search intent of the visitor through the landing page. Unlike 2008, where codes were required to create a site consistent with the website that would direct the visitors to land on, we have a simple platform to set up and manage our PPC landing page in an efficient and persuasive manner.
Through the easy to use page editor, you customize your landing page to fit your brand or style. If you like the customized template, you can save it for future use. If you are looking to build fantastic landing pages at an affordable price, Thrive Architect is a fantastic option. It is cheaper than ClickFunnels or Instapage, and its charges are a one-off payment rather than a hefty monthly fee. 
Pros: I have enjoyed the relative ease of on-boarding into Convertri from other popular page editors that were difficult to use and expensive. Since I tend to "play with " a product before referring to the Tutorials, I discovered many procedures for fairly easy to navigate and create. Clearly, the benefit that I value most with Convertri is customer support. I say this because on many occasion I contact them and their system consists of immediate reply, then follow up with more solutions to my problems. Have experienced that many times the issue involves a third -part such as the autoresponder company. They intercede and work with third-party on my behalf. Many other Customer Support would say it is Not here problem and send me in circles between them and the third-party provider. So, a technically always improving/upgrading software and customer support that care ( along with teams Tuesdays funny but informative report) makes me happy with Convertri.
The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 
It includes apps like list builder which creates different attractive popups to capture the emails of leads. Allso, it has a heat map to let you know where your visitors are clicking or not clicking. Besides these two apps, SumoMe has tons of other useful apps. This plugin is very easy to use with its drag and drop page builder. It has a straightforward interface which helps users easily create pages.
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