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The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 

Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 


Jitendra Vaswani is a passionate blogger, entrepreneur & digital marketer from India. He is founder of BloggersIdeas, WordPress Plugin SchemaNinja, & Digital Marketing Agency Digiexe. Do Check out his latest portfolio Jitendra.co to hire him. He had worked with top brands like Firstcry, Zopper, Railyatri & various others international brands. At BloggersIdeas he mostly writes about How to blog tips, SEO news, products reviews etc.
Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Convertri Lifetime Deal was the best thing... while it lasted. Now it is not available anymore - and no chance of it ever coming back. However this ONETIME ANNUAL DEAL is next best to help you kickstart your online business eg. Local Businesses, B2B Lead Generation, Information Products, Coaching/Consulting, Ecommerce, Network Marketing, Blogging or Affiliate Marketing, etc.

Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc.
ClickFunnels is one of the best LeadPages alternatives because it gives you the ability to create entire sales funnels in one comprehensive application. If you’re interested in performing split ad testing, ClickFunnels gives you the ability to create A/B and sets so that you can monitor which ads perform the best to maximize your results while reducing your overall costs. 

The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have. 

Now imagine a tool that would consist of all the tools listed above (and more than those) in one single tool. Yes, you read it right. It is possible now with ClickFunnels. ClickFunnels allows to build the entire funnel for your sales that can help you track your prospects, leads or drop off rates across the funnel that makes is easy for you to see what’s working and what is not. A/B split testing allows testing different versions of your marketing campaigns and the behavior of your target audience. ClickFunnels is equipped with email autoresponders and a payment gateway that makes it one of the best tools to go with if you are running any kind of marketing campaigns.

Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.


Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc.
A great selling point for OptimizePress is that you can choose to use it to build your whole WordPress website and even skip using a theme altogether. It also has lots of fancy integrations and tools to help your website be more functional. Of course, some of these will require that you have some knowledge of coding. Thus OptimizePress is almost intuitively built for more advanced WordPress users.
You can trust Unbounce with your data because it has tools to secure it and also you can create the landing pages around the clock. You can use Unbounce by phone, desktop, and Windows. It has an automatic SSL encryption which keeps your data secure. The speed is very high to create landing pages. There are four data centers available in Unbounce. You can test and visit campaigns without using your data. 

Customer relationship management (CRM): Close.io, HubSpot, Agile CRM, Capsule CRM, Bizible, LeadSquared, Follow Up Boss, Mirabel’s Marketing Manager Hubspot CRM, Solve CRM, Salesforce, Infusionsoft, Microsoft Dynamics CRM, OnePageCRM, Outleads, Pipedrive, Automational, Base, Pipeline Deals, speak2leads, Stream, SugarCRM, Zapier, Zoho CRM, Hatchbuck
You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.
Leadpages is a landing page builder and lead generation software that lets you easily create, host, test, manage, and track landing pages. The platform comes as the alternatives to Instapage and offers all the core services and features with some new 3rd-party integrations that make it better than others. It is uniquely created for everyone and allow to easily create and modify unlimited landing pages with dozens of dynamic elements, including countdown timer, buy buttons, and more. You can easily publish its every page on any site without any limitation. There is also has a complete template management system that comes with more than 100 pre-built templates. You can easily choose and customize each its template without any limitation. Leadpages is a commercial tool and offers three different price plans; each plan has its own cost and benefits. Its most popular feature includes customizing fields, lead generation, content management, 404-page conversion, contact management, and email integration, etc. 

It includes apps like list builder which creates different attractive popups to capture the emails of leads. Allso, it has a heat map to let you know where your visitors are clicking or not clicking. Besides these two apps, SumoMe has tons of other useful apps. This plugin is very easy to use with its drag and drop page builder. It has a straightforward interface which helps users easily create pages.
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time.
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups.
Free-form fastest funnel & landing page builder with accelerated page technology, loading huge pages in less than 3 seconds, with 0% downtime. With Page Importer (Pro/Agency) you can import all your previous pages and easily migrate. Sell your products. Generate leads. Deliver digital products (without need of managing s3). Check deal at https://why.convertri.com
Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.  

If you’re planning a product launch, podcast, webinar or anything else related to your company and/or business, ClickFunnels makes it easy for you to plan all aspects of your business in one simple tool. You can easily manage your customer relations through the ClickFunnels platform using it’s simple drag and drop operation which is great for small business owners who don’t have an extensive history in the tech field. 
Like LeadPages, but lacks some of the unique features that make LeadPages as sought-after as it is. Still, the two major features are there; building landing pages and split-testing them. Instapage uses a drag and drop modular design, which allows it to streamline the code of your site to an amazing extent. Likewise, it makes swapping out elements for split-testing incredibly easy.
I’d like to commend Convertri on being the most advanced webpage building software ever created. It’s idiot proof, and I’m the idiot that proved it. Simply, an amazing piece of software… I’d also like to applaud you for your enthusiasm about your business, you can tell this project is your baby & you LOVE it. Proud to be a part of something extraordinary.
Unbounce vs LeadPages – which one can help you create more effective landing pages? A landing page also known as “lead capture page” or “destination page” is a common term in digital marketing, it is a standalone webpage particularly designed for marketing or advertising purposes. It is simply a page where a visitor can land on in response to a search engine result or an online advertisement.
The platform also has context-sensitive menus. Whenever you click on an element, the settings and options compatible with it will be displayed on the side. This feature will give you a lot of control over the design of your pages. To reveal advanced control options, expand the advanced builder sections. You will find cool features such as padding and margin properties, animation effects, and mobile responsive features among others. If there are elements that distract your mobile user’s site, you can choose to disable from this view to ensure that your pages deliver the best experience to all users.

While Leadpages is one of the leading software platforms that many business owners use to further their endeavors, it’s not the only option out there. One of the things that make Leadpages such an attractive piece of software is the fact that you can create entire webpages and monitor them with very in-depth analytics all in one place. Many software solutions out on the market geared towards small business owners require separate apps or programs to accomplish everything that Leadpages does in one single software application. 


Wishpond is a complete marking and lead generation software solution that empowers users to attract, manage, and nurture leads in order to increase conversion rates. The platform includes applications to create multiple types of contests and promotions that help to catch the attention of prospective leads. Unlike other, it also offers simple drag-and-drop landing page builder with dozens of responsive templates that allows all its users to produce professional web pages, regardless of their level. User can easily customize its every template with different themes, colors, and fonts. With the help of this, users can be also able to create a variety of site popups and forms with its templates that make it better than others. There is also has a feature that helps that allow users to embed forms on websites, blogs, and Facebook pages. Wishpond’s lead database includes dynamic lead scoring and list segmentation that can be used to target email marketing better. Its other prominent feature includes custom CSS and JavaScript, Salesforce integration, lead activity timeline, website popups, and built-in captcha, etc.
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