Lead generation, lead retention, and landing pages are very important however they can be difficult for first-time business owners to understand less known deploy. With the help of these applications and platforms listed above, you can significantly increase the efficiency and performance of your landing pages with ease and simplicity even if you have no prior experience with web development or online marketing. 
In addition to providing numerous pre-designed templates, both Leadpages and Unbounce come with easy to use drag-and-drop landing page editors. And each of them supports a wide range of customization options. Their individual layouts, however, are quite different since Leadpages offers a column-based drag-and-drop editor, while Unbounce comes with a pixel-precise one.   

Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan

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Furthermore, you can review their overall ratings, including: overall score (Unbounce: 9.0 vs. Leadpages: 8.5) and user satisfaction (Unbounce: 97% vs. Leadpages: 100%). Analyze their varying features and similarities and see which one outperforms the other. Likewise, think about your company tomorrow; will your company outgrow the app in the next couple of years?
Landing page platforms give you the tools to build your lead capture pages, but getting those pages connected to your site and preserving a seamless user experience can be tricky. It takes a certain level of skill and administrative access to dig around in the DNS directory of your domain host. In case you needed another layer of complication, the hosting service works as your website’s mailing address on the internet, so if you make a mistake in these files, your site will go down.
Ask your developers or whoever has access to your hosting provider’s site to add a CNAME (custom domain name) record to your site. This is a one-time setup for each subdomain. For example if you have www.buy.yourdomain.com for a landing page, and then you want to set up another one called www.sell.yourdomain.com, you’ll need a new record for each of those pages (one for “buy” and one for “sell”)
Checkboxes – we’ve granted checkboxes new and shiny powers to talk to autoresponder tags! This means that from now on, you can use checkboxes to segment leads, or let them choose from multiple bump sales, not just one. Assign tags in the Properties panel, and your prospects will be tagged with all relevant tags when multiple checkboxes are checked.
With ClickFunnels, you can create several different types of sales funnels which will help you achieve your business goals in no time. ClickFunnels will enable you to obtain detailed information about your customers related to the amount of time that they spend on a particular webpage in addition to how well they engage with certain elements of your sales funnel and landing page. This is something that you don’t find in many other software options available on the market which is what makes ClickFunnels so unique. 
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