SEO is a very important factor when it comes to any successfully converting landing page. Google indexes all websites that are online so by writing an eye-catching headline, you will be able to rank higher within natural search results and other popular engines also. The goal is to attract your website visitors to interact with your landing page so by adding a relatable and well-written headline, that process will become much easier. Just think about your product and how potential customers will relate to your brand or company and a highly converting headline will be easy to come up with.
Too much text, too much unnecessary information, technical data, and tables … such a site is possible for someone who already has more or less decided to buy any product but has come to read the detailed information. However, if you send people to social networks on such a page, it will have almost no effect, that is why these 2 Lead pages alternatives are suitable for creating elegant landing pages.
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:
There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website.
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
In Leadpages there is A/B testing feature is available like Unbounce which gives you better campaign. Leadpages has a very simple and easy-to-use interface available for some common users so that they won’t have any kind of difficulty in using Leadpages. The pages which you design through Leadpages are actually SEO friendly so that your pages will stay on top of the search engine results.
For that, you can try the feature A/B testing. This testing allows you to create two different campaigns and then you can target the audience for those after that you will see the result of which campaign has more opening rate than other. You can make your pages more stylish with these conversion tools. There are lightbox forms are available which has more conversion rate than regular sign up forms.
The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis.
Ease of Use (Draw) Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity. The Leadpages static editor has limited tweaking capabilities. Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.