By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.  
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The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 
This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion.
All these without analytics won’t be good, right? Instapage provides analytics for A/B test campaigns and running campaigns to make your numbers strong. To coherently assemble and accumulate the ever pouring data into the art of analytics is something that Instapage specializes in. Important metrics such as view conversion rates over time, view conversion vs unique visitors have been added in the analytics dashboard to help users set benchmarks and review them.
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There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
I like the most is the Heatmap of Insta, which will definitely help you to make changes and put some more data in the relative place your audience is inclined too. I’m a content writer, one-liner and motivational quotes are a niche of my keen interest. Can you please suggest which landing page will be the best one for me, even I don’t have a high budget?
With ClickFunnels, you can create several different types of sales funnels which will help you achieve your business goals in no time. ClickFunnels will enable you to obtain detailed information about your customers related to the amount of time that they spend on a particular webpage in addition to how well they engage with certain elements of your sales funnel and landing page. This is something that you don’t find in many other software options available on the market which is what makes ClickFunnels so unique. 
We have been talking about upselling a lot. Do you know that McDonalds increases their profit by 8x with the process of upselling? With the sale of one burger, it makes only $0.18 profit, but when it sells the burger with fries and a coke, it makes a straight profit of $1.32. This is the power of upselling. The real stuff is centered around upselling Look at the picture below and get the clear vision of how it works!
The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
While landing pages can bring your business amazing results, they are no easy task to accomplish if you have no prior experience. With Instapage, you can easily manage, create, and monitor high-quality landing pages with the simple use of drag and drop mechanics. Instapage gives you the ability to manage your social media marketing campaigns, email marketing lists, and other aspects of web optimization for your website. Instapage also gives you the ability to integrate up to 20 different marketing tools into the platform all of which you can use to even further customize and manage your landing pages and sales funnels. 
I’d like to commend Convertri on being the most advanced webpage building software ever created. It’s idiot proof, and I’m the idiot that proved it. Simply, an amazing piece of software… I’d also like to applaud you for your enthusiasm about your business, you can tell this project is your baby & you LOVE it. Proud to be a part of something extraordinary.
The best part about SumoMe is that it is literally free to use, no hidden charges and no onetime payments. It works on all sites, whether it is WordPress or HTML, SumoME will not complain about working on these sites. It offers a variety of popups like the boxes which appear when the user clicks on something, a timer which persuades people to subscribe or a before you leave popup. Overall, it is indeed an incredible tool to grow your email list.
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:

Furthermore, you can review their overall ratings, including: overall score (Unbounce: 9.0 vs. Leadpages: 8.5) and user satisfaction (Unbounce: 97% vs. Leadpages: 100%). Analyze their varying features and similarities and see which one outperforms the other. Likewise, think about your company tomorrow; will your company outgrow the app in the next couple of years?
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 

It’s important to integrate engaging elements onto your landing page so that your visitors will have a reason to interact with your website or business. Landing pages provide a simple way for you to capture email addresses from potential customers and clients without having to put too much work into actually engaging with or persuading your site visitors to sign up for any special offers that you may have. 


You’ll get an e-mail a couple of weeks before the deadline reminding you, and you’ll have the option of subscribing at a special discount rate.  If you love Convertri, awesome!  You just locked in the cheapest rate you’ll ever find.  If you don’t, just ignore it.  There’s no automatic subscription here – we want you staying with us to be your choice.
Clickfunnels Pricing: Clickfunnels currently has a 14 day trial period for all their new customers. They provide a yearly subscription with 2 months free usage if the annual plan has been chosen. Clickfunnels also comes with monthly contracts options which can be canceled anytime you want. With all the features listed above, Clickfunnels comes at a price of $97 to get all the features of funnels at your fingertips.
An attractive page is an essential key to the success of the business online. But we don’t have any pro design abilities, so it’s fairly difficult for us to create an effective page without tiredness. Do you want to have the world’s best page editor? It let you put your elements anywhere you want, to make designs that are not possible to other editors.
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
Instapage is the most powerful landing page platform that is specially designed for teams and agencies. It is also known as a leader in post-click optimization that maximizes conversions for advertisers and marketers by allowing them to create and personalize post-click experiences at scale quickly. With the help of this solution, marketers can easily build personalized post-click experiences and update them with just a click. With more than one million landing pages at an average conversion rate of over 22%, Instapage is helping up to 15,000 customers around the world in order to capture more value from their campaigns. The platform has five amazing tools that deliver an end-to-end solution such as landing page builder, integrations ecosystem, advanced level publishing tools, optimization, and analytics system, and a team and client collaboration layer. Instapage also offers collaboration solution for streamlining the design review process that makes it better than others. One of the most interesting facts about this tool is that it offers more than 80 professionally designed templates, and the user can easily choose and modify each one without any limitation. Instapage also includes core feature such as group page into campaigns, lead-generation dashboard, heat maps, A/B testing, publish to multiple domains, and much more.
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