Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:
Templates (Winner: Leadpages) All Leadpages users are granted access to over 500 free and premium templates. Unbounce offers about 100 template options. Leadpages and Unbounce templates cover all the primary industries. There are multiple template filtering parameters on both Leadpages and Unbounce. Both Leadpages and Unbounce deal with landing page templates. Leadpages also offers website templates, while Unbounce comes with supplementary templates for sticky bars and pop-ups. Leadpages wins thanks to its richer array of attractive templates.
This saves a lot of time of users. You can also manage multiple clients and campaigns at the same time on one account and also this feature allows multiple users. So that many users can work on the landing pages with one account. You can also archive and transfer accounts along with that you can organize client leads. You can also create group campaigns where you can include more than one campaign.
The number of templates and features are huge. Through them, you can create unlimited landing pages according to your needs. there is a feature available on Unbounce from which you can manage multiple clients through a single account which is really cool. The loading time to load your pages can be reduced 99.99% through Unbounce which means your landing pages will load instantly.
Ask your developers or whoever has access to your hosting provider’s site to add a CNAME (custom domain name) record to your site. This is a one-time setup for each subdomain. For example if you have www.buy.yourdomain.com for a landing page, and then you want to set up another one called www.sell.yourdomain.com, you’ll need a new record for each of those pages (one for “buy” and one for “sell”)
Clickfunnels helps you create a website that has a built in the lead page that will attract leads for your business. You can easily plan a product launch, a webinar or podcast or any campaign launch with this tool. Funnel is a kind of Sales process engineering that integrates sales, marketing, and CRM in one go, thus, creating a funnel that goes with the type of business that you are running. Clickfunnels is extremely non-tech friendly that just requires a simple drag and drop system to build the landing pages.
Like LeadPages, but focused equally between a stand-alone site and a Facebook tab. You can use both, or you can focus on one or the other. They have all of the email integration, analytics, and mobile functionality you’ve come to expect out of a landing page builder. As a special note, it accepts Paypal payment processing, which a surprising number of these apps don’t.
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While Leadpages is one of the leading software platforms that many business owners use to further their endeavors, it’s not the only option out there. One of the things that make Leadpages such an attractive piece of software is the fact that you can create entire webpages and monitor them with very in-depth analytics all in one place. Many software solutions out on the market geared towards small business owners require separate apps or programs to accomplish everything that Leadpages does in one single software application.
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